We’re approached on a regular basis by equestrians from all walks of life, asking for sponsorship or if they can create content for us in return for products. While we’re flattered that so many of you love and want to promote our products, we can’t say yes to everyone. We thought we’d create a short guide to help those of you who want to pursue this, so that you know what brands like Silvermoor are looking for.
In today’s competitive world, securing sponsorship, becoming a brand ambassador, or creating content in return for products can be a game-changer for those seeking to establish their personal brand or gain financial support for their equestrian endeavours. However, this can be daunting; lots of people will be doing the same and you have to be able to stand out, and offer something concrete in return. Here are some tips to help you:
- Research Your Potential Partners
The first step in your journey is to research and identify companies that align with your values, goals, and target audience. Look for organisations that share a similar vision and have a track record of supporting individuals or causes like yours. Make sure you know the company you are approaching well. Usually brands will advertise when they’re looking out for partnerships, so keep an eye on their social media and make sure you’re subscribed to their mailing lists.
- Tailor Your Approach
Once you have identified potential partners, it’s crucial to tailor your approach to each company individually. Avoid sending generic applications or emails. Instead, take the time to understand the company’s mission, values, and current initiatives. Craft a personalised message that highlights how your partnership can benefit both parties.
- Showcase Your Value Proposition
When applying for sponsorship or ambassadorship, it’s essential to clearly communicate the value you bring to the table. Highlight your unique skills, experiences, and achievements that make you an ideal candidate. Emphasise how your association with the company can help them reach their target audience, enhance their brand image, or achieve their marketing objectives.
- Leverage Social Media
In today’s digital age, social media platforms are powerful tools for connecting with potential sponsors or brands. Build a strong online presence by consistently sharing valuable content related to your niche. Engage with your target audience and establish yourself as an authority in your field. Tag and mention companies you are interested in, demonstrating your genuine interest in their brand.
- Network at Equestrian Events
Networking plays a vital role in securing sponsorship or content creation roles. Attend events such as Burghley or Your Horse Live, and connect with representatives from potential partner companies by visiting their stands and introducing yourself. Engage in meaningful conversations, tag them in posts so they remember who you are, and follow up with personalised emails to establish a lasting connection.
- Be Professional and Persistent
When reaching out to companies, maintain a professional demeanour throughout the process. Be prompt in responding to emails or inquiries, and always follow up after initial contact. If you don’t receive a response, don’t be discouraged. Persistence is key. Politely follow up after a reasonable period, expressing your continued interest and willingness to discuss potential collaboration.
Conclusion
Applying for sponsorship or a content creator role requires a strategic and proactive approach. By conducting thorough research, tailoring your approach, showcasing your value proposition, leveraging social media, networking, and maintaining professionalism, you can significantly increase your chances of securing the opportunities you desire. Remember, perseverance and a genuine passion for the brand will set you apart from the competition. Good luck on your journey!
Photo Credits to Kiera Jones who is one of our current content creators. Follow her on Instagram and TikTok @kierajonesequestrian
